Sydney Erickson-Marotti
Killington, VT
Email:
Languages I'm Learning:
Spanish
French
Italian
A Few Updates...
Over the course of my career in marketing, I’ve found myself drawn to the power of creating meaningful, in-person experiences. I began in digital marketing and social media, where I honed my ability to engage audiences and tell compelling brand stories. Over time, that passion naturally evolved into the world of events and experiential marketing—a space where creativity meets execution. Transitioning into this field has deepened my understanding of what it takes to bring an event to life, from concept to completion. I've learned how to infuse character into each experience, manage every logistical detail, and think strategically under pressure. Now, I’m eager to continue growing in the experiential marketing and entertainment event design space, where I can blend creativity, storytelling, and production to craft unforgettable moments.
Events
Bus2Alps
Marketing and Events Associate
Aug 2024 - Present
Harrington Events
Entertainment Event Associate
Jan - Jun 2024
Creative Collective
Marketing Communications and Events Intern (420 HR)
Aug - Oct 2024
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Managed emergencies and on-the-spot problem-solving with professionalism.
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Developed experiential marketing strategies and crafted impactful content to promote initiatives.
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Planned and executed events at local businesses to reach and engage more people.
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Developed pitch decks and strategic presentations for high-profile clientele, driving new business and brand engagement.
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Produced and managed large-scale experiential events with budgets up to $1M+, overseeing logistics, vendor coordination, and on-site execution.
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Served as a client-facing producer, delivering tailored service by aligning creative vision with operational excellence.
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Coordinated logistics, managed timelines, and provided on-site support for smooth operations.
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Engage and build connections to promote organizational goals, providing personalized support to ensure client satisfaction.
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Developed and executed strategies to promote events, drive engagement, and increase brand awareness.
Social Media and Marketing
Killington Mountain School
120 HR
Jan - Feb 2022
Killington Communications and Marketing Department
60 HR
Jan 2024 - Present
Endicott College
Dec 2021 - Jan 2022
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Redesigned monthly newsletter layouts, executed Instagram takeover campaigns, and demonstrated strong journalism skills in athlete interviews and write-ups.
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Developed a community standards policy and drafted influencer partnerships, newspaper journal pitches, and press releases to enhance brand visibility
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Utilized strategic social media tactics to drive engagement, drafting compelling posts and optimizing engagement rates to increase likes, shares, and views
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Scheduled social media posts at optimal times to maximize reach and impact
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Led social media management and content creation for RJ Bourque Hockey Arena, Women's Hockey, and Women’s Basketball, boosting engagement and growing followers.
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Created impactful sports photography content highlighting key moments and athletes in action for effective sports marketing.
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Collaborated with athletes, coaches, and teams to produce compelling visual narratives that amplified brand awareness and captured the spirit of the sports community.
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Utilized social media analytics to optimize content performance, enhancing reach and engagement metrics for continuous improvement.
Killington Sports Route 4
60 HR
Jan - Feb 2021
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Photographed apparel and utilized Adobe Photoshop for merchandise advertising
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Designed floor layouts to optimize customer shopping experience and enhance store design
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Created compelling displays and utilized mannequins to showcase featured pieces and attract customer attention
