SYDNEY ERICKSON-MAROTTI
I’m Sydney, an adventurous girl from the mountains of Killington, Vermont, now building my own path in the world of creative marketing. I earned my B.S. in Marketing Communication and Advertising from Endicott College, where four years on the coast pushed me to explore new passions, broaden my perspective, and build a well-rounded, versatile skill set. I've studied abroad in Spain and spent three months living in Italy, experiences that opened my eyes to new cultures, creativity, and ways of seeing the world.I’m at my best when I’m creating. I love diving into new ideas, learning as I go, and pushing myself in ways that deepen both my work and my curiosity. I’m driven by the desire to create meaningful moments, stories, and experiences that truly connect with people.If you're interested in collaborating, partnering, or exploring creative opportunities together, feel free to reach out, I’d love to hear from you.
Let's Take a Journey Through Time...
EVENTS
Mountain Top Resort
Event Planner / Creative Producer
May 2025 - Present
Harrington Events
Entertainment Event Associate
Jan - Jun 2024
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Planned and executed over 100 high-scale weddings and events, ensuring an unforgettable experience.
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Collaborated closely with clients to design personalized events that captured their vision while aligning with the resort’s elevated brand standards.
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Managed payments, invoices, estimates and vendor relationships for 10-20 clients simultaneously while ensuring proper time allocation across all accounts.
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Coordinated cross-functional teams, and oversaw event logistics to execute high-quality events on time and above expectations.
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Developed pitch decks and strategic presentations for high-profile clientele, driving new business and brand engagement.
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Produced and managed large-scale experiential events with budgets up to $1M+, overseeing logistics, vendor coordination, and on-site execution.
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Served as a client-facing producer, delivering tailored service by aligning creative vision with operational excellence.
EVENTS AND MARKETING
Killington Mountain School
Marketing and Events Consultant
Feb 2025 - May 2025
Bus2Alps
Marketing and Events Associate
Aug 2024 - Feb 2025
Creative Collective
Marketing Communications and Events Intern (420 HR)
Aug - Oct 2024
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Contributed to logistics planning, marketing consultation, and overall event design for the Killington Mountain School Annual Gala
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Supported a successful fundraising effort that raised $182,000 for the KMS Annual Fund through worldwide and local community donations
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Advised on layout strategy, marketing materials, and spatial flow to optimize traffic movement, audience engagement, and overall guest experience
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Managed emergencies and on-the-spot problem-solving with professionalism.
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Developed experiential marketing strategies and crafted impactful content to promote initiatives.
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Planned and executed events at local businesses to reach and engage more people.
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Coordinated logistics, managed timelines, and provided on-site support for smooth operations.
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Engage and build connections to promote organizational goals, providing personalized support to ensure client satisfaction.
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Developed and executed strategies to promote events, drive engagement, and increase brand awareness.
SOCIAL MEDIA AND MARKETING
Killington Mountain School
120 HR
Jan - Feb 2022
Killington Communications and Marketing Department
60 HR
Jan 2024 - Present
Endicott College
Dec 2021 - Jan 2022
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Redesigned monthly newsletter layouts, executed Instagram takeover campaigns, and demonstrated strong journalism skills in athlete interviews and write-ups.
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Developed a community standards policy and drafted influencer partnerships, newspaper journal pitches, and press releases to enhance brand visibility
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Utilized strategic social media tactics to drive engagement, drafting compelling posts and optimizing engagement rates to increase likes, shares, and views
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Scheduled social media posts at optimal times to maximize reach and impact
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Led social media management and content creation for RJ Bourque Hockey Arena, Women's Hockey, and Women’s Basketball, boosting engagement and growing followers.
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Created impactful sports photography content highlighting key moments and athletes in action for effective sports marketing.
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Collaborated with athletes, coaches, and teams to produce compelling visual narratives that amplified brand awareness and captured the spirit of the sports community.
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Utilized social media analytics to optimize content performance, enhancing reach and engagement metrics for continuous improvement.
Killington Sports Route 4
60 HR
Jan - Feb 2021
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Photographed apparel and utilized Adobe Photoshop for merchandise advertising
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Designed floor layouts to optimize customer shopping experience and enhance store design
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Created compelling displays and utilized mannequins to showcase featured pieces and attract customer attention
